Nike Women has launched a new campaign for the Greater China region, featuring five female athletes, with an aim to encourage women to be themselves and live life on their own terms.
The campaign focuses on the inspiring life stories of five athletes, including Li Na(李娜), Chinese professional tennis player, Cai Zong ju(蔡宗菊) boxrec 5 star boxer, Team Kung Fu Cha-Cha（功夫茶茶), the world-recorder holder for rowing across the Atlantic, Shao Ting(邵婷), Chinese basketball player for the national team, and Cecilia Yeung(楊文蔚), Hong Kong female high jump record holder.
As part of the campaign, an OOH ad has been rolled out on the outdoor billboard of the Chinachem Century Tower, which is located directly opposite the Wan Chai Sports Ground. Cecilia Yeung said Wan Chai Sports Ground is a significant sports venue for her as she achieved many high jump milestones there.
She commented, “I believe every Hong Kong athlete begins their journey here at the Wan Chai Sports Ground.”
In order to amplify the impact of the OOH ad, a massive poster of Cecilia Yeung will be on display during the Hong Kong Inter-School Athletics Competition( 26 February to 1 March) which will take place at the Wan Chai Sports Ground.