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Nike taps Malaysian model Arinna Wira for new modest swimwear collection

Malaysian model Arinna Erin Wira (pictured) has been featured in Nike’s Nike Victory Swim Collection featuring modest swimwear. She is one of the four models in the campaign, including Emirati professional figure skater Zahra Lari, Saudi Arabia’s first female technical diver Nouf Alosaimi, and Bristol-based model Ikram Abdi Omar.

Arinna said in an Instagram post that it is an honour to have worked with those amazing humble talented women.

“The stories they told were so empowering and beautiful, it honestly inspired me to work even harder and to never give up on my passion and aspirations in life. It’s tough being a woman, but who said it’s impossible to get things done and strive for success? We DID that, together. Thank you Nike for the opportunity, it was a magical experience,” she added.

The latest collection contains the Nike Victory Full-Coverage Swimsuit, along with swim separate options — the Nike Victory Swim Hijab, the Nike Victory Swim Tunic Top and the Nike Victory Swim Leggings. According to Nike, inspiration for the collection began with athletes’ passionate responses to the Nike Pro Hijab — and Nike designers’ determination to continue innovating for athletes of all backgrounds, body types, abilities and aspirations.

Nike said its designers saw a striking gap in apparel for water sports — specifically, a lack of options for female athletes who don’t want to choose between modesty and movement with comfort and confidence. Existing products were lacking in either coverage or functionality, athletes shared, leaving them feeling weighted down by baggy garments, battling drag instead of striving toward personal bests or worrying about whether their hijabs and coverings would remain in place. Too often, athletes said, swimwear presented a barrier, rather than a conduit, to enjoying the water.

Martha Moore, Nike creative director, VP, said as it continues broadening its vision for innovation, it is excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively. “To us, Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of sport,” she added.

Previously, renowned brands such as Netflix and DC Comics also engaged Malaysian talent to create work for them. Netflix tapped Penang-based graphic designer and illustrator Ong Lyn-Hui as one of the 18 artists globally to interpret 18 episodes from the first two seasons of Stranger Things. This was in the lead up to the launch of the third season in July this year. Meanwhile, DC Comics also selected Malaysian artist Allan Quah to design a limited-edition Batman comic. The issue is a store variant commissioned by online store The Comic Mint, and a total of 600 copies have been made available for purchase across all its partner sites starting 22 September.

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