The enthusiasm for the Rio Olympics 2016 is heating up. Being a battlefield not only for the athletes but also for brands across the world, Olympics campaigns are burgeoning, especially in the sports industry.
As one of the long-term official sponsors of the games, global sports brand Nike won’t be left behind. To align with its “Move Without Limits” campaign, the brand has launched a series of videos featuring local and international sports stars.
Chinese women’s footballer – Li Dongna
Chinese high jumper – Zhang Guowei
Chinese basketball player – Zhou Qi
Chinese track and field athlete – Su Bingtian
Hong Kong female long-distance runner – Yiu Kit Ching
American track and field sprint athlete – Allyson Felix