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Nielsen introduces e-commerce digital shelf service to China

Nielsen has introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, an e-commerce solution firm in Europe. This new capability looks to help global and local brand clients combine digital storefront data with actual sales data to help better understand the effect on performance.

With Digital Shelf 360, the company can offer not only a more accurate and complete read of Chinese e-commerce landscape, but also a comprehensive view of product content compliance, search visibility, price and promotion, sentiment analysis, rating, stock and competitors across e-Tailers.

Digital Shelf 360 is currently the sole product in the market that can integrate digital shelf analysis with most standard sales and share data from Nielsen. The solution identifies specific opportunities to improve performance and details the direct impact of online sales across all channels through actionable reports and real-time alerts. Thus, companies may immediately discern competition and also gain insights for client’s business to drive sales and build brand equity.

Nielsen China managing director Vishal Bali said: “China has quickly risen to become the largest e-commerce market in the world. Brands looking to succeed in this environment need an explicit understanding of the dynamics of online sales and activation. Our strategic alliance with Profitero offers our clients unprecedented insights into how to drive performance within e-commerce platforms.”

Profitero CEO and co-founder Vol Pigrukh added: “No two e-commerce markets are the same, and China stands out as a particularly unique market landscape. In order to succeed, brands need in-depth insights specifically catered to the context of their APAC and China e-commerce performance, as well as overall, global performance.”

Before officially launching in China, Digital shelf 360 has tracked more than 450 million products across 5,000 online stores in more than 50 e-commerce markets. It is already monitoring the digital shelf in China for the world’s largest brands – providing a “big picture” of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the daily monitoring and reporting of more than 50 retailers in China and measuring the performance of best-selling products across key categories on China’s the biggest e-tailers.

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