New Town Plaza and HomeSquare have teamed up to present “The Healing Christmas in Town” installations, that are inspired by alpacas and the Vinicunca Rainbow Mountain.
Available from 2 December 2022 until 2 January 2023, more than 100 alpacas figures will appear at the two shopping malls at 15 festive photo spots, evoking the pastel-coloured Rainbow Mountain of Peru. A major highlight of the seasonal decoration is the long-awaited return of the Christmas illumination at the mall’s outdoor Starlight Garden. The promotion spending this year has been increased by 30% over last year to HK$15 million, according to Yoki Hiu, deputy GM of Sun Hung Kai Real Estate Agency.
The installation is highly engaging as it includes other attractions such as the Alpaca Christmas Carnival featuring mega-sized alpaca-themed games and the four-metre transparent snow globes which offer a “white” Christmas experience, are designed to provide customers with engaging "retailtainment" experiences.
Starting from the L1 entrance area at phase one houses the giant Alpaca Christmas Carnival, offering photo spots as well as various entertainment experiences with four alpaca-themed carnival games. The space is decorated in a design of polka dots and lines in sweet pastel colours. The focal point is a three-metre-tall alpaca and a giant Christmas globe, which will be surrounded by furry alpacas of different sizes. Also among the Christmas installations are four alpaca-themed carnival games in giant proportions, including Rocking Alpacas, a 1,000- square-feet Rainbow Alpaca Pusher, Alpaca Bowling, as well as the three-metre-tall Alpaca Slide.
Meanwhile, at L3 outdoor podium at phase one, three transparent star-gazing tents are erected under three different themes, namely green fields, blue sky and purple blooms, offering three distinct Christmas experiences while Santa awaits those after a classic Christmas photo with him.
From December onwards, the L1 atrium of HomeSquare will also be transformed into an Alpaca Christmas Town, where the mall and Metahome will jointly create a six-metre-tall crystal living room with plush furniture that makes it a photo spot, as well as “Whack-an-alpaca” games.
To promote the photogenic Instagram spots of “The Healing Christmas in Town” among Gen Z, New Town Plaza has been leveraging on an extensive range of micro-influencers with a dedicated following, bringing attention to the mall’s festive decoration online, along with foot traffic to visit brick-and-mortar stores.
New Town Plaza connects shoppers to the mall through The Point, an integrated shopping and leisure member rewards program. By downloading The Point app, the Point’s members can earn points for any spending at participating malls and redeem a variety of gifts and offers. At New Town Plaza, they can use the points to play the interactive games at the alpaca-themed carnival, taking a classic photo with Santa, or even redeem a pass for getting access to the exclusive offers of Just Buy Weeks.
“With the relaxation of some social distancing measures, coupled with the approaching of 2022 FIFA World Cup as well as positive consumer sentiment, we consumer sentiment, we expect that New Town Plaza’s footfall and sales turnover to rise by 15% and 20% respectively during the Christmas season from a year earlier. The return of Christmas illumination at the outdoor Starlight Garden will also be a major draw for visitors,” said Yoki Hiu, deputy GM of Sun Hung Kai Real Estate Agency.
Earlier this year, as part of the Hong Kong Government's plans to revive businesses despite the city still being plagued by the pandemic,HomeSquare made the effort to distribute offered gifts and vouchers worth more than HK$2 million to customers. Customers needed to spend at least HK$500 at the stores in the mall to join a lucky draw.
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