New Publicis agency roars into Hong Kong

Publicis has announced its full service digital agency ROAR, will set up in Hong Kong as part of a global roll-out.

ROAR, an agency of hand-picked talent drawn from across the digital resources within Publicis, will see strategy, creative, user experience, media, and analytics brought together in a single agency offering.

In a press statement, the group said the agency will use a combination of intelligence, emotion as well as technology to transform the marketing strategy of its clients.

The agency launches with JPMorgan Chase as foundation client and will "selectively pursue" additional clients.

Sean Reardon will serve as ROAR's president, reporting to Rishad Tobaccowala, chief strategy & innovation officer at VivaKi as well as Tim Jones, chairman & CEO of ZenithOptimedia North America.

ROAR's leadership team includes: Madeleine Freind, Executive Vice President, Lead Across Digital Activities, and Head Of Client Service, and Eric Pisick, Executive Vice President, Media.