New OOH agency launches in Singapore

Aegis Media's out-of-home (OOH) communications agency Posterscope's former MD Adrian Daniels has set up a new OOH media agency, Trinity Media WW.

Daniels has taken on the role of regional CEO in the new company which works with clients directly as well as some media agencies.

The firm has a presence in markets such as Vietnam, Indonesia, Malaysia and Singapore.

Daniels (pictured) declined to name the clients the agency has started work with.

Daniels was with Posterscope for three years and has nearly two decades of experience in OOH media. He moved to Singapore in November 2008 to create PSI Asia, the Group's airport media specialist.