XCO, a wholly owned subsidiary of SMRT Commercial, held its first anniversary and brought on board new merchant partners such as Ez-buy, Eleven Sport Network and Miniso to its WINK+ platform.
At the anniversary celebrations at FOC Sentosa, the team presented its online and offline solutions showcasing how clients can activate WINK+ and OptiMAX trucks for their brands.
At the event, over 300 guests were invited to download WINK+, register and scan QR codes placed around the venue and on WINK+ ambassadors to win prizes and redeem gifts. They were also invited to experience two different OptiMAX activations designed to showcase the versatility of the trucks – a DJ booth and a WINK+ booth.
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"As we celebrate XCO’s first anniversary, we want to thank our clients, agencies and partners for their support. We continue to be Singapore's number one local out-of-home media company, with the most connected digital out-of-home network. Our loyalty programme, retail property and marketing solutions have delivered good results and picked up cool local and international awards and accolades. We will be rolling out targeted and tailored offline and online solutions for clients. Though our integrated media, marketing and retail disciplines, we will deliver captive and immersive experiences across our huge buffet of assets " said Dawn Low, XCO MD.