New Mandarin magazine launches

Kingsman Media was founded on 15 January 2015 and consists of a team of seven dedicated staff experienced in communications, event management and publishing. It will deliver Asian consumer lifestyle titles, contract publishing and digital publishing solutions, said founder Lawrence Leong.

Its first publication 尚族Life (Shang Zhu Life) debuted its first issue in July this year. It is targeted at local Chinese and Mandarin speaking expatriates (from China , Malaysia , Hong Kong , Indonesia and Taiwan ) residing in Singapore . It is targeted at both female and male readers with the core age group of mid 20s to late 30s.

A bi-monthly print, 尚族Life provides information on the latest seasonal product launches (fashion, beauty, gadgets, watches, jewellery, entertainment etc ) as well as celebrity interviews and product or trend reviews. There will also be a special 尚族China column.

The magazine looks to reach fashion ,  beauty , watch and gadget advertisers and already counts advertisers such as Patek Philippe, Hublot, Girard Perregaux, Anteprima. Jacob & Co, Chopard, Marimeko, Christian Dior, Ulysse Narin, Dita Eyewear and more as its advertisers.

It has also appointed Lee Ann as its chief editor. Lee was was previously with SPH Magazines for 10 years where she was beauty and lifestyle editor for its Chinese titles Citta Bella, Nuyou and Icon.

The magazine launches with a print run of 15,000 copies,  but targets to reach 7,000 sold copies in a year before being audited by the Audit Bureau of Circulations, Leong told Marketing.

The magazine is available now in print and digital.

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