New leadership at Burson-Marsteller SEA

Burson-Marsteller,a global public relations firm, named Allison Lim as regional managing director, Southeast Asia and Public Affairs, and Euan Wilmshurst has been named Singapore CEO and market leader.

Both Lim and Wilmshurst are based in Singapore and report to Margaret Key, CEO of Burson-Marsteller Asia Pacific.

In this new role, Lim will focus on strategic growth across its offices and affiliates in Southeast Asia, including new business and client development. Before this appointment, she was CEO and market leader, Singapore and managing director, Asia Pacific Public Affairs and Government Communications.

Lim has over 18 years of policy and government experience, specializing in Pan-Asian government relations, issues and crisis communications, crisis preparedness, NGO advocacy, CSR program development and stakeholder engagement.

After working as a journalist for more than 10 years in Singapore, the Middle East and North Africa, she joined Burson-Marsteller Singapore in early 2004 and served as Market Leader from 2007 until 2011. Before she rejoined Burson-Marsteller in March 2014, she served as Associate Partner at a boutique stakeholder engagement consultancy.

Lim is succeeded by Wilmshurst, who joined Burson-Marsteller earlier this year as managing director and deputy market leader for Singapore. He has more than 20 years of experience in public relations, CSR, corporate reputation, crisis and issues management, public affairs and communications across the public, voluntary and private sectors in Asia, Europe, Africa and the Middle East.

Wilmshurst moved to Singapore in 2014 with Burson-Marsteller partner company, Penn Schoen Berland (PSB), as VP and head of Asia Pacific. Prior to joining PSB in 2013 as a vice president of EMEA in London, he held senior in house communications roles at the Children's Investment Fund Foundation (CIFF), Pearson PLC and The Coca-Cola Company.