Marketing technology company RadiumOne has kicked off 2016 announcing two new hires for its Southeast Asia team, appointing Lachlan Kean and Nisa Seah as business development managers.
They will be responsible for building partnerships with media agencies, rights holders and brands, ensuring advertisers realise maximum value from the RadiumOne platform.
Charlie Baillie, RadiumOne regional director for Southeast Asia, said the new hires bring a wealth of mobile and digital media experience, coupled with extensive knowledge of the SEA region.
Having entered the Southeast Asia market less than six months ago, RadiumOne now works closely with leading media agency groups and services over 20 blue chip brands.
Kean joins RadiumOne from premium mobile media and solutions company Big Mobile, Singapore, where he was most recently regional sales manager overseeing their sales, creative and technology teams.
He was also responsible for Big Mobile’s media agency partnerships and new business development across the SEA region. Prior to Big Mobile he spent two years at Shopper Conversion Specialist agency, Barrows.
Seah joins RadiumOne from digital sports content and media group, Perform, where she headed up advertising sales for Singapore, Malaysia, Thailand and Hong Kong. Her career experience includes brand side marketing, advertising sales and media operations capabilities.
Prior to Perform, she led business development and key accounts for digital marketing platform Komli Media, she also spent time as product marketing manager for SingTel and ran digital brand advertising sales programs for InMobi.