New Digital Noise evolves for 10th birthday

NDN Group's digital arm, New Digital Noise, hits its 10th anniversary this year and is celebrating by restructuring itself into a full-service digital agency.Having recently pumped out campaigns for Watson’s, Johnny Walker and P&G Camay, Andy Ann, CEO and founder of NDN, said the company’s mission has always been ‘mobilise and socialise”.“We've completed many exciting digital projects, have added many major clients to our list, and accomplished our mission of 'mobilise and socialise', delivering some award winning projects to our clients, fully utilizing social, mobile, and local that uses purchasing as a driving force.”Going forward, New Digital Noise has undergone internal structuring: Justin Choy, former project director of New Media Group will oversee all project management and execution in all digital campaigns.Canita Kong, former associate digital director from Media Contacts who had been responsible for the digital strategies for DBS, BNP Paribas, Tencent, Hermes and Hugo Boss, will take over business development.Finally, Calvin Wong, former business development manager of Taobao.com who set up both the online retail’s Hong Kong and Taiwan divisions, will now help drive the revenue in digital platforms.Before, New Digital Noise mainly focused on campaign production for clients; now, its scope has extended to 360-degree strategic planning; creative directions; project management; digital solutions in social media, mobile and web; insights into new technologies; and execution and monitoring, said Paula Yang, general manager of NDN."With our new identity and leadership structure, New Digital Noise is ready to offer the best complete digital solutions in social media, mobile and web", she said. “We can tailor-make digital solutions and campaigns to suit any of our clients’ needs. Our strength and knowledge comes from a talented team as well as our 10 years of experience in the digital market with our clients."