New development structure at Y&R and VML

Y&R Asia has appointed Camellia Tan as director of network development for VML Asia, a newly created role as part of its new network development structure for 2014. Meanwhile Liz Kim will be succeeding Tan as director of network development Y&R Advertising Asia.Tan’s new role encompasses business development, bringing global clients to Asia and expanding strong local VML client relationships across the region.She will be based in Singapore and will report directly to Matthew Godfrey. She will also be working closely with VML’s global headquarters in Kansas City.Liz Kim has been appointed as director of network development for Y&R, as part of the company’s on-going innovation for growth strategy. Based in Singapore, she will be reporting directly to Matthew Godfrey from this December onwards. Kim will focus on expanding Y&R Advertising’s capabilities and strengths in the region through acquisitions, partnerships and talent development. Shopper marketing is also set to be a key area of focus for 2014.Kim joins Y&R Asia’s regional team following almost four years with the network, building the Y&R Korea office and managing its key accounts. She was last director of client services at Y&R Shanghai.Commenting on the new structure, Matthew Godfrey said, “2013 was a year of phenomenal growth for Y&R, including opening our new office in Myanmar on the occasion of the network’s 90th anniversary. VML now has over 400 staff in the region, having opened 8 offices across in just 18 months, from Singapore and Sydney, to India, Indonesia, Tokyo and most recently VML IM2.0 in China. Leveraging synergies between Y&R Advertising and VML have been, and will continue to be, key to our business growth in Asia.”