New CEO for XM Asia Pacific

JWT has named Nanda Ivens as CEO of its digital marketing agency XM Asia Pacific.

Ivens served most recently as the CEO of XM Gravity, the Indonesian unit of XM Asia Pacific, a JWT company. He succeeds Paul Soon who is departing the company to pursue new opportunities. Soon worked with XM Asia Pacific for a decade and served as CEO for four years.

Ivens began his journey with XM Asia as a partner in Magnivate, a Jakarta-based digital agency which was acquired by XM Asia in 2012 and renamed XM Gravity. He assumed the role of CEO of XM Gravity in January 2014 when founding partner Kevin Mintaraga moved into the role of Chairman.

Prior to joining XM Gravity, Ivens served as both vice president of IndoPacific Edelman Indonesia’s Digital, Technology and Consumer practice, and the Indonesia Director of Edelman Digital.

He also worked at Neo@Ogilvy, The Economist and Mindshare Interaction.

“XM Asia is one of our largest and most dynamic digital agencies, and Nanda is the right person to take the XM network to the next level. He’s got an international mindset and a deep understanding of Asia’s digitally savvy consumers,”JWT’s head of digital worldwide Stefano Zunino said.

“Paul has built an incredible team across multiple markets and grown XM into a truly regional agency. I wish him all the best in his next adventure,” he added.

Soon expanded XM Asia’s regional presence through organic growth and acquisitions, including Magnivate Indonesia, Designer City in Hong Kong, Thomas Idea in Thailand, and the recent acquisition in SoFresh in Vietnam. Today, XM Asia has more than 600 digital specialists in seven countries.


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