New Balance China picks DeVries Global as PR AOR

New Balance has appointed DeVries Global to lead its public relations and influencer engagement programmes in China.

The agency will support New Balance on integrated brand communication campaigns, media and key opinion leader (KOL) outreach, and social media management.

“We admire the innovative values, and the healthy and active lifestyle that New Balance promotes. We are thrilled to assist in spreading the word on New Balance to a growing audience in China”, said Andres Vejarano, Regional Managing Director, Asia, DeVries Global.

Read More News

in Japan by

I&S BBDO strengthens its team

I&S BBDO, part of BBDO Worldwide, has appointed Kaoru Matsui as senior executive director of the media group from July 2014. ..


Leave a Reply

You must be logged in to post a comment.