NETS appoints new agency partner

NETS (Network for Electronic Transfers) has officially appointed M&C Saatchi as its agency of record (AOR).

M&C Saatchi’s remit covers all NETS communications from corporate and product, to promotions, activation and B2B.

“We are excited about the plans NETS has in place to evolve their offering with innovative payment solutions to make the lives of all in Singapore that much better,” Tanuj Philip, CEO of M&C Saatchi said.

Earlier this year, NETS appointed social and mobile agency KRDS Singapore as its social media agency for the year following a multi-agency pitch. KRDS Singapore will handle NETS’ Facebook and Instagram accounts. Using social media, the agency will help NETS maintain its legacy of over 25 years.

Founded in 1985 to help build a debit network and transform the payments industry in Singapore, NETS is the one of the most widely used e-payment options in Singapore with one in three people making use of its products and services daily.

Over the years, NETS has introduced a range of e-payment solutions including NETS Debit, CashCard, eNETS and NETS FlashPay.