TV series and movies steaming giant, Netflix has appointed Weber Shandwick to handle its public relations for both its Singapore and Malaysian markets – a spokesperson from Netflix confirmed to A+M.
Globally, Mslgroupe, which is the public relations arm of Publicis Groupe still handles the account. Currently, Netflix also works with creative agency TSLA in Singapore.
In the region, Netflix also recently hired Dipashree Das as partner marketing for Southeast Asia and India. Das joins after a three-year stint at Singtel, where she was last team lead, regional channel partnerships, trade marketing and sales strategy.
Most recently, the streaming service decided to drop its stand-alone streaming service in China. During the release of its third-quarter earnings for 2016, Netflix said it was switching to a strategy of licensing its content to existing providers in China instead.
According to Wall Street Journey, Netflix said it expects to lose more money from its international operations next quarter as it continues to invest in original content. It’s targeting more than 1,000 hours of original programming next year, about a two-thirds increase. The company also expects content spending in 2017 to increase to US$6 billion from US$5 billion this year, and it plans to take on more debt in the coming weeks.