Netflix has commissioned local artist Yip Yew Chong to paint a wall mural inspired by the series, located along Ann Siang Hill. This was in a bid to promote its latest season of "Orange is the New Black" (OITNB). Netflix also filmed the process of Yip painting the mural, as well as the interest garnered by members of the public who walked by. Watch the video here.
At the time of writing, the video which was posted on Facebook garnered 86k views, 1,100 reactions and 209 shares. Marketing has reached out to Netflix for comment.
The mural also follows a two-part series of videos which starred local comedienne and actress Michelle Chong. In the videos, Chong plays a local “Ah Lian” character – reminiscent of a female gangster, who is an inmate of Litchfield Penitentiary. It also sees her interacting with a popular character called “Crazy Eyes”, also known as Suzanne Warren, played by Uzo Aduba.
The first video went viral, garnering around 1 million views on Facebook, over 16,000 reactions and 17,116 shares at the time of writing. It saw OITNB character Warren offering Chong’s character some Mexican chilli peppers, only to be rebuked by Chong for it not being spicy enough. Watch it here.
Meanwhile, the second video garnered over 502,000 views, 7,500 reactions and 6,582 shares at the time of writing. It saw Chong's character and Warren having another confrontation, this time over a table in the dining hall. In this video, Chong hilariously spews expletives and challenges Warren not to "mess" with her.
Watch it here.
Netflix currently works with Pinwheel as its creative agency. Before that it worked with TSLA as well as Havas for its Crown series.