StarHub and Mediacorp join forces to create stronger content and ad opportunities

StarHub and Mediacorp have announced a strategic partnership aimed at reshaping Singapore’s media and entertainment landscape. Under the collaboration, Mediacorp’s digital streaming service mewatch will carry StarHub TV+ content packages, giving viewers access to StarHub’s premium line-up—including global blockbusters, live sports such as the Premier League, cricket, golf, and racket sports, as well as curated Asian dramas and popular TV shows—in one place.

The tie-up responds to increasingly fragmented viewing habits by creating a unified content destination. Flexible micro-packages and free subscription options are designed to make premium content more accessible to households across Singapore.

Advertisers are expected to benefit from the combined scale and capabilities of both companies. The partnership enables precision-targeted live TV ad insertion, allowing brands to reach audiences more effectively and measure outcomes across integrated TV and digital platforms.

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“At StarHub, we are determined to make technology and media work better for people. By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content in ways that are simple, flexible, and accessible,” said Nikhil Eapen, chief executive, StarHub.

“At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect," he added. 

Tham Loke Kheng, chief executive, Mediacorp, added, “This partnership is a key milestone for Singapore’s media industry. By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike. Our combined strengths will allow us to deliver a richer entertainment experience while giving advertisers access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms.”

Beyond commercial gains, the partnership also reflects a commitment to strengthening Singapore’s media ecosystem, supporting local creative talent, and driving innovation in content delivery. The collaboration comes amid ongoing government support for Mediacorp, which receives about SG$380 million in annual funding.

Minister for Digital Development and Information Josephine Teo told parliament earlier this month that while the funding is roughly half of what Finland and Denmark spend on national broadcasters, it remains vital to “inform, educate, and connect Singaporeans” through trusted, culturally representative programming.

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