Nestlé reviews media business

Nestlé Malaysia has called a media pitch that is to be conducted between now and August 2013, for the media planning and buying for all its brands, which includes traditional high spenders Milo, Nescafe and Maggi.

The official notification has been sent out to select Nestlé globally aligned agencies including incumbent Mindshare Malaysia, who has served the company since 2006. Following the initial evaluation process, Nestlé will shortlist several agencies for a final round of presentations.

Communications director Khoo Kar Khoon (pictured) will lead the pitch and the decision on the selected agency will be made by end August in preparation for the FMCG’s 2014 communication plans.

“The incumbent media agency, Mindshare, has been a great partner in the last six years and I would like to thank them for their contribution to the success of the Company’s communication efforts,” said Alois Hofbauer, Nestlé Malaysia managing director.

“But with the advent of new and social media, the media scene is fast changing and we hope that the selected agency will be able to take our communications and media buying to a higher level, both strategically and creatively,” he added.

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