Nespresso launches 'Made with Care' video series, new limited coffees

Nespresso's "Made with Care" campaign has been created to emphasise the company's belief that coffee can stimulate not just our senses, but positive change in the world as well.

Recently, the company launched a new video series, featuring A-listers like George Clooney alongside doctors, activists, entrepreneurs and other friends of the brand to discuss what forms "care" can take, from sustainability to protecting local farmers to the quality of a properly brewed cup.

This messaging is a part of Nespresso's stated brand ethos, such as last year's announcement that the company will go fully carbon neutral by 2022.

In addition to the video, as part of its Reviving Origins programme, which is committed to reviving endangered coffees and coffee farm communities, the brand in June will release the Kahawa Ya Congo coffee, grown out of volcanic soils from the Lake Kivu region in the Democratic Republic of Congo. The programme plans to support the local farmers and communities with water points and health clinics and hopes to increase the number of participating Congolese farmers from 450 currently to over 5,000 by 2024.

A second limited-edition flavour, Master Origins Nicaragua La Cumplida Refinada, is the company's first seasonal coffee from Nicaragua, with 20 farms contributing cherries from the La Cumplida region. In Nicaragua, Nespresso plans to support farmers with the additional planting of 100,000 native trees.

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