Nespresso is making a big commitment to planet earth. The company has announced that by 2022, it will be fully carbon neutral - meaning every cup of coffee, from sourcing to processing to the moment it's poured, will carry a net zero contribution of CO2 to the atmosphere.
To do so, Nespresso has developed a number of initiatives to offset its carbon footprint, including reducing their own carbon emissions; planting trees in and around the farms where Nespresso buys coffee; and by supporting and investing in high quality offsetting projects, such as forest conservation, forest restoration, and providing clean energy solutions for farms.
The company's own business operations have been carbon neutral since 2017, but this new initiative represents a move to decarbonise the coffeemaker's entire supply chain.
“Climate change is a reality and our future depends on going further and faster on our sustainability commitments," said Guillaume Le Cunff, CEO of Nespresso.
"That is why we are accelerating our commitments to offer our consumers a way to drink a carbon neutral cup of coffee by 2022."
"I’ve seen how far we’ve come, and I’m excited to see the good that Nespresso can deliver in the next 10 years,” added George Clooney, actor and Nespresso global brand ambassador.
In addition to the carbon neutrality initiative, Nespresso also announced the reintroduction of its Master Origins Colombia flavor, now available in coffee capsules made from 80% recycled aluminium, a first in the market. By the end of 2021, Nespresso aims to have all of its capsules made from recycled aluminium as well.