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Neo@Ogilvy Shanghai names managing director

Neo@Ogilvy China has appointed Teresa Zhao as managing director of its Shanghai office.

In her new role, Zhao will build up the existing Neo@Ogilvy Shanghai team, integrating it with and fully leveraging Neo@Ogilvy’s China network, helping to boost its next phase of growth.

Zhao spent more than 12 years at Mediacom, where she gained rich experience in media planning and buying and account servicing, successfully serving a diverse array of clients including Mars, GlaxoSmithKline, Shell, Volkswagen, Dell and Skoda.

Before leaving Mediacom, she was general manager of media planning, Shanghai.

Michael Cheung, president of Neo@Ogilvy, commented on her appointment: “Shanghai is a vibrant, growing market for Neo@Ogilvy. Teresa Zhao is not only a leader in the digital marketing era, she has been my ally and partner for many years.”

“She is a flexible, forward-thinker who always put the client’s interests first. With her as the lead for our team in Shanghai, I am confident that she will lead the transformation and development of Neo@Ogilvy, propelling it towards a more prosperous future.”

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