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Nielsen appoints new head of reach solutions

Global research firm Nielsen has appointed Craig Johnson (pictured) as head of reach solutions in Southeast Asia, North Asia and Pacific.

Johnson will relocate to Sydney, Australia where he will be based for his new role.  He reports to Cheong Tai Leung, president of SEA, North Asia and Pacific, Nielsen.

He will lead its Reach portfolio including television audience measurement (TAM), radio audience measurement (RAM), consumer & media wiew and advertising measurement (AIS). Johnson will focus on driving Nielsen’s leadership in the areas of TAM, RAM, Consumer & Media View and AIS.

Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia’s national broadcast media owners. During his time with Nielsen, he has worked with a broad cross-section of clients around the world including television and radio broadcasters, media agencies, brands and industry bodies.  Most recently was leading Nielsen’s Watch business in South Africa.

Johnson said: “Rapidly evolving media habits are bringing about significant shifts in how we measure media consumption, and I look forward to leveraging Nielsen’s world-class audience measurement solutions to help our clients in this part of the world to understand and harness these shifts.”

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