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National Youth Council and Nanyang Polytechnic pick PR partners

The National Youth Council (NYC) and Nanyang Polytechnic (NYP) have handed communication duties to Burson Cohn & Wolfe (BCW) and Asia PR Werkz respectively.

Called in January, the pitch for NYC is for a period of one year, with an option to extend another. BCW will be providing strategic counsel and media monitoring services to the unit under the Ministry of Culture, Community and Youth. Eight other agencies participated in the pitch, namely Allison_Partners Singapore, Grayling Asia, Hill & Knowlton, Ogilvy Singapore, PR Communications, Redhill Communications, Tactic Public Relations, and The Hoffman Agency Asia Pacific.

Since May, NYC has been on the hunt for a digital media consultancy as well. The tender, which is for a period of one year, saw 12 companies participating. Besides social media strategy development, the agency is also tasked to provide strategic counsel and updates on changes in the youth digital landscape, as well as assisting NYC in developing digital strategies.

Meanwhile, NYP’s contract is for a period of two years. Incumbent Asia PR Werkz is picked among four other agencies in the pitch called in May: Digital Blowfish, Grayling Asia, Tactic Public relations, and Zeno Communications Singapore. Scope of work includes planning, strategising and executing media relations programme.

In a statement to Marketing, the agency said it will help to reinforce NYP’s role in empowering both students and adult learners to learn for work and life. “The journey with NYP is expected to take on multiple facets as we strategise and deliver communications programmes that deliver effective and targeted messages to students, parents, the workforce and the industry,” added Asia PR Werkz’s director Ginny-Ann Oh.

In May, NYP concluded its social media pitch, picking DSTNCT as its agency partner. The agency is tasked with handling consulting and counselling services for social media branding. The pitch announced in February this year saw five other agencies vying for the account, including its PR agency Asia PR Werkz.

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