National Heritage Board picks Tate Anzur for PR duties

The National Heritage Board (NHB) has appointed Tate Anzur to manage PR duties for the Asian Civilisations Museum and the Peranakan Museum for a period of one year, with the option to extend for another two.

This follows a Gebiz tender called on 15 September 2017, which saw five other agencies vying for the account - Edelman, Ogilvy, PR Communications, CMG Group Singapore and Phish Communications.

The agency has also been appointed to manage social media duties for NHB's SG Heritage Plan for a period of six months. The tender was called on 26 September last year and saw Pinheads Interactive, Jalo Jalo and Kobe Global technologies also vying for the account.

Tate Anzur will be responsible for generating monthly social media content, formulating a social media activation plan and executing it, on-site social media support, as well as the additional design and development of content add-ons.

The first edition of NHB's SG Heritage Plan will be rolled out this year, setting its strategies and initiatives for the next five years until 2022. The plan is a comprehensive and holistic national blueprint for Singapore's heritage sector, and is done in "close consultation" with heritage stakeholders, other government agencies and the public.

In addition to formulating plans for new strategies and initiatives for the next five years, NHB aims to envision long term goals for the heritage sector by 2030 and beyond, using the SG Heritage Plan. The plan also strives to show the value and importance of heritage, as well as highlight past efforts in the areas of heritage preservation and promotion.