DBS gets deep in a new spot featuring national darling Nathan Hartono to tell its users that there is more to gifts this Christmas season. The spot which was launched last Friday was produced by Tribal Worldwide Singapore.
The video shows a couple shopping for a Christmas gift for the woman’s father and sees her deliberating between a pair of shoes and a limited edition gold fountain pen they saw earlier. She stops talking mid sentence when she sees Nathan Hartono in the shoe shop she is in.
Hartono then interjects with why she should go with the shoes as they would “take them places, not just physically but emotionally as well”. He then explains on how the shoes will hold a greater meaning for her father as an item which reminds him of his daughter.
The whole store is entranced by Hartono as he concludes his statement and proceeds to walk out.
Since its launch on Facebook last Friday, the spot has garnered 83,000 views, 511 reactions and 163 shares.