National Geographic has collaborated with the Ministry of Communications and Information (MCI) to release a special Singapore edition magazine in line with its #WhatMakesSG campaign. The magazine, funded by MCI, will feature an exclusive interview with Prime Minister Lee Hsien Loong, and will include photos and stories captured and shared by National Geographic. In a statement to Marketing, a spokesperson from MCI clarified that aspects of the magazine production cost will also be borne by National Geographic.
In the interview, PM Lee shares his views on Singapore’s future whilst highlighting the importance of teamwork and collaboration in Singapore’s transformation towards a city of the future. In addition, a collection of local stories of individuals who helped to shape the future in their pursuits will also feature in the magazine.
The magazine will be published on print and its 250, 000 limited copies will be distributed across the island on 18 August. No advertisers have been reached out to for the project.
Moreover, National Geographic has shot a 60-minute documentary titled “City of the Future: Singapore”, depicting Singapore's digital technology advances, urban sustainability and economics and many others, the press statement added. It will be broadcasted on its channel and local channels mid August onwards.
Describing the #WhatMakesSG campaign, Sim Ann, senior minister of state for communications and information, and culture, community and youth said that the campaign was aimed to depict the stories visually by capturing the “passion, commitment and teamwork” of Singaporeans.
“Over the past few months, National Geographic has had the joy of partnering with the MCI to use different mediums to tell compelling stories of Singapore. The process of gathering diverse perspectives on Singapore has unraveled enriching insights into Singapore’s astounding successes and future-forward planning,” Rohit D’Silva, managing director at Fox Networks Group Asia Pacific and Middle East said.
“We are privileged to have contributed to collecting and sharing these pieces of content, and look forward to revealing these to both Singaporeans and the world, as Singapore celebrates its National Day this year,” he added.
Marketing has contacted MCI and National Geographic for comments.