Natasha Skin Clinic Center has appointed Grey Malaysia to handle its creative and digital duties for a year, as it looks to expand into the country. This comes after a pitch was called for the account was held in July, which saw several other agencies vying for the account.
Director Dody Budiarso, who has been with the company since 2006, will be leading the team in Malaysia.
Founded in 1999 by Fredi Setyawan, Natasha offers a range of treatments for teenagers, men and women such as hair removal, collagen remodeling and anti-aging services, as well as scalp treatments and treatment shampoos. Its treatments combine herbal ingredients together with comprehensive laser equipment and other beauty tools.
Earlier this year, Grey Malaysia collaborated with UNHCR, the UN Refugee Agency, to launch “Finding Home” – a smartphone application that allows users to experience a refugee’s journey of survival through an interactive experience. The application aims to increase awareness and empathy among the public on the refugee issue, through the story of a Rohingya refugee child as she is forced to flee her homeland.