Sandpiper Communications has named Natalie Siu GM of its Hong Kong office.
Siu comes to Sandpiper from business advisory firm FTI Consulting, where she advised clients across APAC on corporate profile raising, engaging stakeholders, financial communications, and crisis management.
The appointment comes as the firm continues to strengthen its foothold in APAC; Siu will work with CEO Emma Smith and COO and GM of Southeast Asia Kelly Johnston to help expand Sandpiper's role in Hong Kong and Greater China.
“Siu’s deep knowledge of the Greater China market and her international outlook, makes her ideally placed to advise our clients on strategies to inform audiences, create conversations and shape debates in our turbulent times,” commented Smith.
“I am excited to join Sandpiper’s dynamic and growing team which brings together senior advisory with strong capabilities in research and integrated communications delivery," added Siu. "As stakeholder expectations evolve, the landscape for corporate reputation management in Asia is changing and Sandpiper is well positioned to meet these future needs."