Video blogger Nuseir Yassin, founder of the Nas Daily channel, has officially created a Facebook page for his Indonesian fans. The Facebook page called "Nas Daily Indonesian" includes his signature posts addressing trends and topics with Bahasa Indonesia subs. The posts are also written in Bahasa Indonesia.
A quick check by Marketing Interactive saw positive comments from netizens for Nas Daily's effort in targeting the Indonesia market. Majority of the comments on the Facebook posts complimented Yassin for appealing to the Indonesia market despite not being able to enter the country due to his Israeli citizenship. Indonesians are clearly welcoming the blogger and his hard content, leaving positive comments.
In a statement to Marketing Interactive, Yassin said the team is on a mission to reach everyone in the world, in every language they speak and in every country they live in. "Indonesia is our next target. We have Vietnam, Middle East, Spanish, Tagalog, and Thai. The future is localised," he added.
Yassin recently moved the Nas Daily company from the United States to Singapore, following which the content creator and his girlfriend Alyne Tamir have been actively producing content out of Southeast Asia. The duo said in an Instagram post then that Singapore is “the hub of Asia, and arguably a major hub of the world" when asked why the team chose to set up shop here.
His move came shortly after the Nas Daily team, fronted by Yassin, posted six videos about the country in a span of one week in 2018. In September that year, Singapore Prime Minister Lee Hsien Loong also made a cameo in a Nas Daily video about Singapore being an “almost perfect country.”
Yassin also sat in a hot seat at Marketing’s Content 360 conference, sharing his knack for content and why he chooses Facebook over YouTube. Brands that have partnered and worked with Nas Daily include NTUC Income and Agoda.
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