Founder of vlog channel Nas Daily Nuseir Yassin has acknowledged that its recent job ad to hire a Vietnamese video content creator could have been “clearer to avoid misunderstanding”, the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) said in a statement to Marketing.
“He has acknowledged that he may have given the wrong impression of excluding Singaporeans from being considered for a position in his Singapore company,” said a TAFEP spokesperson. The spokesperson added that the organisation has noted his explanation and also observed that he has been putting up job ads on LinkedIn and the Nas Daily Singapore Facebook page inviting Singaporeans to apply for jobs in Singapore.
Meanwhile, TAFEP has also reminded Yassin to give Singaporeans “due consideration” for vacancies at its Singapore office and comply to the Tripartite Guidelines on Fair Employment Practices and the Fair Consideration Framework. “Those found with discriminatory hiring practices will have their workpass privileges curtailed,” added the spokesperson.
Under the framework, words and phrases that exclude Singaporeans or indicate preference for non-Singaporeans should not be used. As part of the Fair Consideration Framework requirements, employers would not be able to submit employment pass applications without advertising the positions in WSG’s jobs bank and giving fair consideration to local job applicants.
The controversy of the job ad has recently led Yassin to explain publicly that the team has already hired five Singaporeans while building its headquarters in the country, and will continue to hire locals. In the four months since the team moved here, the Nas Daily channel has allegedly brought in SG$1 million to the Singaporean economy, with SG$2 million coming in from its international clients. Moreover, the team is starting a “Nas University” in Singapore to teach locals video-making.
In response to the backlash, Yassin clarified that the selected Vietnamese individual will train with his Singapore team and ultimately be based in Vietnam. The job ad seeks to look for the “best video maker in Vietnam” who understands the culture in Vietnam, which has been a fast-growing market for the company. The ad has now been taken down.