After being retained by Digi, NagaDDB has bagged more business from Panasonic, having won the creative business for the former’s Evolta.
Three other agencies were also in the pitch.
David Mitchell, CEO of Naga DDB said: “These pitches were more meaningful than most given as we were presenting to clients who had known us for years, more than 25 and 16 for Panasonic and DiGi respectively. Whilst others may have considered this easier, in reality it made us work harder, given the emotional attachment that the agency has with these brands. Our clients were very clear that we had won the pitches purely on the quality of thinking and ideas presented which was truly gratifying for the teams.”
Earlier Digi settled its creative and media pitch, retaining NagaDDB and Havas as its creative agencies of record, after a five way pitch.