NAFA gets creative with The Integer Group

Following a pitch, Nanyang Academy of Fine Arts (NAFA) has appointed brand and retail agency The Integer Group to handle its marketing communications over the next two years.As part of the new assignment, The Integer Group will also create a new brand identity for NAFA.The appointment will see the agency highlight NAFA's credentials as a leading arts institute in Southeast Asia and position NAFA as a premier destination for a creative education in Singapore.The campaigns for the institute will run in Singapore across print, digital and out-of-home. It is set to roll out over the coming months and will display selected work by current and ex-NAFA students from different faculties.Dan Paris, regional managing director of The Integer Group said: "NAFA is a landmark brand in Singapore and it was clear from the research we conducted that how young people go about selecting their education provider, is well researched and well considered."He also added that NAFA was willing to choose "an alternative approach to mainstream traditional advertising" and was "looking at more disruptive and innovative channels of engagement."