MY-founded social agency Actstitude buys 55% stake in SG-based Brand Artistry

Social media agency Actstitude has bought a 55% stake in photo and video production agency Brand Artistry to fulfill its need for real-time content marketing. In a statement to Marketing, co-founder and group managing director Alvin Kok said there was a need to expand its services as its clientele in Singapore mainly focuses on FMCG and mall digital or social media marketing.

He added that the team chose Brand Artistry because it felt that as a social media agency, it cannot always be relying on key visuals and artwork. "We need to have real stuff happening. Hence, this expansion and acquisition will help us in improving our delivery and work to our clients," he said.

Brand Artistry is based in Singapore and has worked on accounts including Seoul Garden, Strepsils, and Gaviscon. Meanwhile Actstitude is present in Malyasia and Singapore, and services clients from Thailand, Philippines and Australia. Among its list of accounts include Wipro Unza, KANEBO, Mando, CityChemo, Durex and Royal Canin.

While Kok declined to reveal the cost of acquisition, he explained that expanding its services and buying into a small production agency will help to focus, groom and grow the requirement of having up-to-date content, as well as live materials. "We want to have a team that has the capability of providing clients with quality photography and videography that will help increase brand awareness and reach," he said.

Following the acquisition, Kok will remain group managing director overseeing the operations and business of all countries. Meanwhile, Daryl Lim, previously an account executive with Actstitude who joined Brand Artistry in 2019 as creative director, will now helm the role of managing director.

"The goal for Brand Artistry is to work alongside Actstitude to obtain more projects and opportunities. It will also focus on growing and hiring talents with the right skillsets to be able to provide better services," Kok added.