Marketing

Toggle

Article

MY fashion brand Cakenis clarifies doubts on social media over beauty product claims

Malaysian fashion and beauty brand Cakenis has stepped out on Instagram to clarify that the Cakenis Petite Oil is “not a weight loss tool” on its own, after netizens raised doubts over previous claims and even invited an overseas surgeon to weigh in.

The essential oil, which was launched as a complementary gift alongside purchases of Cakenis’ intimate wear range, first garnered attention when founder and beauty Hanis Zalikha took to her personal Instagram account to promote it. The post claimed that the product is able to control appetites and reduce the appearance of stretch marks, prompting netizens to question their legitimacy. It garnered 22,600 likes and over 500 comments in four days.

View this post on Instagram

Menjawab soalan-soalan yang menderu masuk. Cakenis Petite Oil adalah formulasi essential oils, untuk disapu di bahagian perut, pinggul, lengan & sebagainya. Ada dua fungsi utama: Kawal nafsu makan & rawat kulit bahagian berlemak. Cakenis Petite Oil 100ml bakal dijual secara berasingan bermula 20 September nanti. Manakala setiap pembelian Cakenis Curves (wrap/girdle/corset) tetap akan dapat Cakenis Petite Oil 60ml dalam satu set. Boleh order atau book dari pengedar sah Cakenis Curves: . (N9) @cikhoshi – 0195345689 (KL) @cakeniscurveskl.my – 01156364456 (KL) @beautybyaidaaa – 0194960543 (KL) @cakenis.cv – 0143284951 (SEL) @cakenisyayazlkflee – 01111993021 (JHR) @cakenisjb 0187761600 (SG) @sarah_marguerita +6582338640 (SG) @nabma_sg +6587518742

A post shared by Hanis Zalikha (@haniszalikha) on

One user went a step further to check with UK-based doctor and surgeon Dr Nur Amalina, who has over 340,000 following, on Twitter.

In Amalina’s reply, she said she is not mentioning any products, but there is “no evidence to show that topical application (minyak sapuan) of essential oil can directly cause weight loss”. She added that evidence of indirect effect or management of weight loss is also “weak and limited” and those studies were done mostly in vitro or animals, not on humans. The theory that the “anti-anxiety effect” of essential oils may help to control overeating is also “weak and not a direct correlation”, she said.

The thread has drawn 9,000 likes and over 11,000 retweets in two days.

In an official statement by Cakenis on Instagram, the firm expressed its surprise that the complementary item to the collection has become “star of the show”. It also shared the ingredients of the essential oil that can allegedly manage cravings and reduce the appearance of stretch-marks.

View this post on Instagram

Good afternoon girls, I have yet to properly introduce you to our current talk of the town The Petite Oil, when we first launched our Cakenis Intimate Wear range, The Cakenis Curves, we rolled out a small bottle of Cakenis Petite Oil, a formulation of specific essential oils, as a complementary item to come with the set of wrap/girdle/corset for all our beloved Cakenisans. . To our surprise, it was the Cakenis Petite Oil that somehow, alongside Cakenis Curves, became the star of the show! The small bottle we introduced to all of you lovely women goes by the thousands, so you can imagine all the amazing feedback we received from it, followed by requests to have it made available individually (which is coming super soon btw!), sold as a loose item for everyone to continue enjoying the benefit it offers. . While essential oils have long been a crowd favourite in our country, it was the set pairing made with the wrap/corset/girdle that caught the attention of many. Cakenis Petite Oil is not a weight loss tool on it’s own, and it can never be. The three main active ingredients (peppermint, lavender, rosa seed oil) only helps manage your cravings (which must of course come with healthy eating) and reduce the appearance of stretch-marks. If you’re new to essential oils, there are plenty of studies and researches that weighs the effectiveness and possible risks you can look into, and decide for yourself if it’s something you want to adapt in your lifestyle 😊 . If you are an avid user of essential oils, you would have understood the science that goes behind it, and might find our Cakenis Petite Oil a nice addition to your collection! . I’d love to hear WHY YOU LOVE ESSENTIAL OILS! Comment below and share with us. 10 lucky winners might take home a bottle of The Petite Oil for herself to try the magic. . A full-list of ingredients is always available on our website www.shopcakenis.com. And those who have been waiting for it to be sold individually, it’s coming to you this 20th September! Stay tuned girls! #CakenisPRGirl

A post shared by Cakenis™ Broochless Just-Hook (@cakenis) on

Cakenis encouraged users who are new to essential oils to weigh the effectiveness and possible risks from plenty of studies and research available on essential oils and decide for themselves if it is something they want to adapt in their lifestyles. It added: “If you are an avid user of essential oils, you would have understood the science that goes behind it.” The post saw 1,200 likes within a day.

[A+M’s PR Asia will come to Malaysia this November, gathering together some of the finest minds in industry to explore the exciting and developing world of digital PR. Join us for a series of exclusive case studies, interactive and thought-provoking discussions at PR Asia on 20 November in Kuala Lumpur, Malaysia. Register now.]

Read More News

Trending