Brand New Media adds outdoor channel to its portfolio

Channel provider Multi Channels Asia (MCA) and content company Brand New Media (BNM) have partnered up to bring Outdoor Channel (Asia) to BNM’s Multi-Channel Internet TV Network (MCN) across selected Asia Pacific territories.

The territory-by-territory roll-out will commence with the immediate launch in Singapore followed quickly by a number of other markets.

The move will see Outdoor Channel’s outdoor sports content become part of BNM’s recently launched 4ME network of lifestyle channels.

MCA will work closely with to offer select Outdoor Channel programming, as well as create branded content aimed at the outdoor lifestyle entertainment category.

Gregg Creevey, managing director, Multi Channels Asia said, “The launch of Outdoor Channel’s dedicated MCN with Brand New Media in Singapore is part of our digital-first strategy for the region. The specific in-market MCNs will allow us to accelerate Outdoor Channel’s market penetration, and to better reach and engage with the people who embrace the outdoor lifestyle and its myriad of pursuits.”

Kevin Sim, director, network distribution and marketing, Multi Channels Asia said, “Singapore, which has the highest consumption of digital videos per capita across the Southeast Asia, was the logical market for the first Outdoor Channel MCN.”

Sim added, “Access to Outdoor Channel online and through multiple devices has become a crucial part of our growth strategy, which is typified by our 2015 #WhatsYourStory programming and marketing strategy. In the longer term, this vertical approach will allow us to work more closely with brands to create richer and more relevant localized content across multiple platforms.”

Damien Bray, global director, Brand New Media said, “We’ve earmarked a handful of lifestyle content genres that will be able to command a loyal community, and Outdoor Channel ticks all the necessary boxes, and its compelling content and positioning will allow us to build deep audience engagement and interaction.”