MullenLowe Vietnam brings in new executive creative director

Adrian McNamara joined MullenLowe Vietnam leadership team, part of global creative network MullenLowe Group, as executive creative director.McNamara, who will be based out of Vietnam, previously worked with OgilvyOne Vietnam where he was responsible for the creation of integrated and digital engagement campaigns for clients such as Kimberly Clark, Nestlé and Unilever Vietnam.During his tenure, he drove OgilvyOne’s creative team to achieve new business wins including ACB Bank, Samsung and Tourism Vietnam. Moreover, McNamara has worked across various categories including FMCG, telecommunications, insurance and banking.On being appointed in this new role, he said, “My aim is to deliver an unfair share of attention for the clients as we carve our place in this changing communications landscape, and I look forward to helping grow the team and the agency.”Michel Borelli, managing director of MullenLowe Vietnam stated, “As clients are increasingly looking for agencies to deliver integrated work, we have been reinventing our agency model, aggressively extending our digital capabilities, updating our offering with branded content, design, as well as other practices like experiential. We needed creative excellence on all fronts, and McNamara seemed apt for it.”MullenLowe Vietnam services clients such as SanYang Motor, two-wheel motorbike and scooter company; Lixil, Japanese bathroom ware; HimLam, real estate development; HanoiMilk, a dairy products company; and consumer packaged good company, F&N’s 100Plus energy drink.