MullenLowe MY bags Themed Attractions Resort account

MullenLowe Malaysia has added Themed Attractions Resorts & Hotels to its roster following a pitch.

Themed Attractions Resorts & Hotels (TAR&H) has tasked MullenLowe Malaysia with the roll out plan for one of the world’s biggest waterparks, Desaru Coast Adventure Waterpark. The agency will be responsible for the complete branding and roll-out plan for the premium integrated destination resort.

MullenLowe Malaysia managing director, Adrian Sng said the win is a great way to round off 2017. “It’s exciting to end the year on a high and this new business puts us in a positive position as we move into the New Year. We are very pleased to be the agency partner for such well-respected organisation in Malaysia, and we’re looking forward to working with TAR&H in 2018,” he said.

MullenLowe Malaysia, head of creative Eddy Nazarullah, said its new client is testament to the hard work of the team.

“Even in our industry’s ever-changing landscape, creativity remains the key to success for brands, so it’s inspiring to be working with clients who provide us the level of freedom as they do,” he said.