MTV and O&M HK launch safe sex campaign for Valentine’s Day

MTV Staying Alive Foundation partnered with Ogilvy & Mather Hong Kong to come up with a graphic safe sex campaign to persuade people to wrap it up this Valentine’s Day.

The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet’s love of holes.

Aimed at a younger post-AIDS generation of teenagers, among whom HIV infections are still not decreasing, the campaign aims to show that safe sex is fun and that condoms are not a barrier to freedom.

“It’s cleverly produced by one of the world’s fastest growing young animation houses and we’ve worked hard to ensure that it’s clickable and shareable, while getting the message across,” said Georgia Arnold, SVP of social responsibility at MTV International and executive director of MTV Staying Alive Foundation.

The campaign will run in over 50 countries on satellite television and in digital media in a variety of time lengths and guises including some areas of the world where taboos around sex and safe sex are particularly sensitive.

This will air in countries including:

Asia-Pacific: Australia, New Zealand, Japan, and China (digital only).

Europe: The PSA will air in over 30 regions in Europe including the UK, Austria, Denmark, Finland, Germany, Holland, Poland, Sweden, Switzerland, Italy, France, Portugal, Spain, Greece, Ireland, Adria, Czech Republic and Russia.

Africa: South Africa.

Latin America: The PSA will air in 26 regions in Latin America including Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador and Mexico.

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