MTR has appointed Cheil Hong Kong and The Gate as its advertising agency after a pitch against different local and multi-national agencies.
This win will see the agency work on integrated marketing communications for the brand ranging from strategic development, creative communications and activation strategies. The contract period for Cheil and The Gate will be effective January 2017.
Currently, the transportation system works with a number of shops, including Twohundred and The Tank, the new appointment means there will be four agencies on its roster from 2017.
Jay Jeong, managing director of Cheil Hong Kong, said: “As one of the best railway network systems in the world, the MTR as a brand in Hong Kong has maintained a phenomenal level of success throughout the years. We are all captivated by MTR’s inspiring brand ambition and are now very much looking forward to collaborating in achieving their marketing and communication goals”.