MSLGROUP, a strategic communications and engagement company owned by Publicis Groupe, has appointed Tony Wong to a newly created role of general manager of its Hong Kong office.
James Hawksworth, previously director of MSLGROUP in Beijing, has transferred to Hong Kong as director for corporate and finance practice.
Prior to Wong's appointment, the Hong Kong team reported to the managing director of MSLGROUP China.
"Creating a specific leadership role for Hong Kong that reports directly to me will create greater attention and involvement locally," Glenn Osaki, president of MSLGROUP in Asia, said.
He expects the greatest growth in his business to come from the financial sector, which is precisely Wong's expertise.
"His background in financial and corporate communications is an ideal fit for Hong Kong, as we see our growth in this segment outpacing the others," Osaki added.
Wong's former job was general manager for PR Asia, a specialist financial and corporate communications firm. He had also worked as a senior manager for ING Asia/Pacific.
"My goal is to expand the agency's financial communications offering even further, by combining my own experiences in IPOs, cross-border M&A transactions and crisis management with MSLGROUP's extensive network and rich resources," said Wong.