[m]PLATFORM names global chief strategy officer

Jenny Bullis has been promoted to global chief strategy officer for [m]PLATFORM, GroupM's proprietary audience intelligence and activation solution.

In her new role, Bullis is charged with creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM's agencies deliver media services. With her extensive client-centric background, Bullis will play a central role in ensuring clients are able to apply data driven insights throughout their communications campaigns.

Most recently, Bullis led Essence's London office as CEO for EMEA and prior  to that she was managing director for Annalect in UK and EMEA. Her 20 years of experience also includes client-side leadership roles heading media for BT, Sainsbury's and ITV. This span of experience perfectly places Bullis to drive value from the real world application of data and insights for clients.

Bullis will report to Brian Gleason, global CEO of [m]PLATFORM, and serve as a member of the [m]PLATFORM global executive committee. She will work closely with [m]PLATFORM's technologists and business leaders from across the group to design tailored and flexible models for an array of clients with different needs in the areas of data-driven insights and "channel neutral" media activation.

Bullis will transition from her role at Essence to her new position with [m]PLATFORM over the next several months.

"Jenny brings an incredible mix of experience running digital-first business, data and media ecosystems as well as a passion to drive transformation in our industry. She will bring a unique perspective as we broaden our engagement strategy across the globe, and I am thrilled she is joining our team," Gleason said.