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MPG, Media Contacts brands dropped

Global – Havas has undergone yet another massive change with its media network MPG and digital network Media Contacts merging under the Havas Media brand umbrella, dropping both previous brands.

Meanwhile, the group has also undergone a management change in order to accommodate its rebranding. The group has formed a new executive committee managed by Alfonso Rodés (pictured second from left) as the CEO of Havas Media Group.

Dominique Delport, CEO of Havas Media France has been appointed as global managing director for the Havas Media Group.  He will report directly to Rodés and will be in charge of the commercial activity for all countries and all brands, strategy, new business, digital integration and intelligence.

Michel Sibony, global head of middle office, will manage all global planning and buying operations as well as the group’s digital and specialist offers. Meanwhile, Jordi Ustrell, global head of back office will oversee the global support services such as IT, HR, legal and finance.

Havas Media brand will be relaunched on 24 January under the new leadership.

The newly created ‘Havas Media Group’ will include all of Havas’s media agencies (consisting of Havas Media, within which its media brand MPG and its digital brand Media Contacts which will be rebranded) and Arena Media, which is currently not present in the APAC market.

The rebrand also places its digital expertise and content marketing at the core of its operations bringing the media side of the business in line with Havas’s creative division. Havas Creative Group consists of the Havas Worldwide global network and Arnold Worldwide micro-network.

In terms of content marketing, Havas Sports & Entertainment will support this structure with its international offices.

Alfonso Rodés, Havas Media Group’s CEO said: “The explosion of digital media means that no one can afford to deliver a siloed approach to communications.”

He added that the new media model should promote greater agility between all the teams and disciplines.

“By reorganising our teams, changing the lines of reporting and investing in building company-wide digital fluency, we put ourselves in a unique position in the industry. Our scale and simplicity allows us to present clients with a shared vision that meets consumer demand for more meaningful connections,” he concluded.

Earlier in September 2012, Havas dropped the Euro RSCG name globally and renamed the agency Havas Worldwide.

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