Moving Walls Malaysia has launched a new campaign, Lookup Lah, which hopes to educate Malaysian advertisers on the importance of investigating marketing data and figures found online.
Not all of it is credible, said the company as it launched an OOH campaign in the form of billboard around the city. These included eye catching personalised messages addressed directly to brands, to statistics on digital billboards and bit sized information on page impressions.
The campaign was launched in line with a new marketplace for OOH media assets in Asia, powered by a Geo-Spatial data platform that provides data on OOH media assets. Some brands which Lookup Lah has showcased on its billboards include Maxis, AIA, McDonaldâ€™s, Huawei and Lâ€™Oreal, to name a few, as featured on their website.
Here are some of the OOH billboards: