Mount Faber Leisure Group (MFLG) has appointed M&C Saatchi as its agency of record for all marketing activities from March 2015. This includes both the offerings at Faber Peak Singapore and the Singapore Cable Car.
The appointment comes as MFLG celebrates the first anniversary of Faber Peak this May, and prepares to expand its cable car operations into a Sky Network with three new stations in Sentosa Island. From June 2015, the Sky Network will be made up of the new Sentosa Line and the existing Mount Faber Line.
“We are focusing on doubling the experience for all cable car riders, as they enjoy not one but two cable car lines that connect two buzzing destinations, Faber Peak and Sentosa. Visitors will enjoy Sentosa like never before, from up high!”, Suzanne Ho, general manager, Mount Faber Leisure Group, said.
“We are delighted to have M&C Saatchi as our new partner in this exciting journey”.
Added Tanuj Philip, CEO of M&C Saatchi: “We look forward to bringing our travel and tourism experience to bear as we help market MFLG’s latest range of exciting offerings to all in Singapore and visitors from around the world.”
M&C Saatchi’s scope of work covers all brand, product and promotional communications across all mediums.