Taiwan Tourism Bureau has launched a campaign on Moove Media's OOH platform to show commuters a glimpse of Taiwan as they walk through Dhoby Ghaut station along SBS Transit’s North East Line (NEL).
Created by Moove Media, interactive campaign uses augmented reality technology to attract commuters to simply stop by and have their photo taken.
A 4.2m wide by 2.85m high wall in the train station currently showcases eight landscapes, including Taipei 101 and Liberty Square in Taipei, the Dome of Light in Kaoshiung, an exotic beach in Kenting as well as Jimmy Park in Yilan. Commuters standing in front of the wall find themselves “superimposed” against these picturesque landscapes as part of Taiwan Tourism Bureau Singapore’s latest “Leisure & Relax Tour in Taiwan” campaign.
Arthur Hsieh, director of Taiwan tourism bureau, said the campaign aims to bring Singaporeans closer to the sights and sounds of Taiwan.
"The impact of an advertisement is always greater when it amuses and intrigues commuters at the same time. I believe this particular media we had used at the train station is one of them.”
Jayne Kwek, CEO of Moove Media, added: “We wanted to make the advertisement interactive so that it’s not just a mere two-dimensional advertisement. This particular campaign allows us to put the augmented reality technology that we have into good use.”