Monopoly Dreams Hong Kong shuts down after 6 years

The world’s first Monopoly-themed attraction, Monopoly Dreams Hong Kong (香港大富翁夢想世界), closed on Sunday (23 November), marking its final move at The Peak.

Announced last Tuesday (18 November) on its Instagram and Facebook pages, Monopoly Dreams Hong Kong said that it had concluded its mission after a six-year journey.

“It's been a memorable adventure, bringing the iconic board game to life! Let's take one last chance to roll the dice, buy up properties, and create final memories at this beloved attraction,” it said in the farewell message.

To thank customers and fans for their support over the years, Monopoly Dreams Hong Kong launched a farewell gift giveaway. Participants were invited to share their favourite memories from the attraction, with 100 of the best comments selected to receive an exclusive gift. While some shared memories with their loved ones at Monopoly Dreams Hong Kong, others expressed hopes that it would one day reopen.

MARKETING-INTERACTIVE has reached out to Monopoly Dreams Hong Kong for more information. 

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Apart from Hong Kong, Monopoly Dreams is also operated in Melbourne. Located in the city's prime tourist destination, Monopoly Dreams Hong Kong spans 20,000 square feet both indoors and outdoors. It combines modern augmented reality, holographic projection technology, and 4D gaming to bring the classic elements of the Monopoly game to life before guests' eyes.

The attraction featured holographic projection technology and 4D effects to bring Monopoly elements to life, including the bank, waterworks, jail, property deeds, chance cards, and community chest cards. Some items were also physical, such as the "Mr. Monopoly supercar" token, which was recognised by Guinness World Records, according to HK01. In the "Dream world" exhibition area, visitors could print their own exclusive "title deed cards."

When it opened, the venue anticipated attracting 700,000 to 800,000 visitors annually. It revealed that the preparation time before opening was four years, with design and construction costs exceeding HK$100 million. Including eight years of operational expenses, the total investment amounted to HK$200 million.

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