Starbucks celebrates 25 years in HK with exclusive MONOPOLY board game

In celebration of its 25th anniversary in Hong Kong, Starbucks has partnered with the iconic board game MONOPOLY to unveil a co-branded collector's edition board game for residents in Hong Kong and Macau.

Inspired by the timeless fun of MONOPOLY and infused with the rich heritage of Starbucks in Hong Kong, the board game aims to be more than just a game; it serves as a tribute to the connection, joy, and community that Starbucks has built in Hong Kong over the past 25 years.

The board game will be available starting from 15 July at all Starbucks stores in Hong Kong and Macau, as well as in the online store. Starbucks Rewards members can enjoy a discounted price and will receive an additional handcrafted beverage coupon with their purchase from 15 to 28 July.

The board game comes in a collector's box featuring Mr. MONOPOLY and the Starbucks Bearista, complete with a 25th anniversary sleeve. It takes players on a journey through iconic city landmarks and coffee-themed locations with a Starbucks twist. From locations such as Starbucks Caramel Macchiato Street to other surprises, each stop celebrates the stories, memories, and moments shared over coffee throughout the years.

Classic MONOPOLY tokens are reimagined with a Starbucks twist, featuring icons such as the Starbucks Bearista, a coffee bean, a dripper, and a signature “for here” mug. The "Chance" and "Community chest" cards also receive a Starbucks makeover, incorporating coffee-themed trivia and scenarios from everyday experiences at Starbucks. The "Community chest" is transformed into a "Coffee academy," where players can learn about heartwarming stories and community initiatives from Starbucks.

MARKETING-INTERACTIVE has reached out to Starbucks for more information. 

Don’t miss: Starbucks and BEAMS redefine everyday style with new collab

Back in June, Starbucks and Japanese lifestyle retailer BEAMS partnered to launch a limited-edition collection that blends effortless style with everyday functionality this summer. Combining both brands’ love for individualism and self-expression, this exclusive, design-driven collection channels youthful exuberance and versatility. It encourages individuals to discover their “to-go style”, allowing them to express their unique personalities wherever they go, from work to play. 

The collection is available starting 24 June, with items offered at select Starbucks stores across seven markets in the Asia Pacific region, including Hong Kong, Indonesia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

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