Mongoose Publishing has appointed Lynette Ow as its new general manager, marketing. Ow will be in charge of overseeing the marketing efforts of all Mongoose brands in Malaysia, including Time Out Kuala Lumpur, Esquire Malaysia, Men’s Health, Expatriate Lifestyle and the recently launched ELLE Malaysia.
Mongoose chief content officer, Matt Bellotti said: “Lynette knows what makes a magazine brilliant and how to get media brands to fulfill their potential.”
Ow has over a decade of experience in the media and publishing industry and was previously the general manager of Capital FM.
Having worked also previously worked as editor-in-chief of CLEO Malaysia and managing editor of Cosmopolitan Malaysia, she comes on board Mongoose with unrivalled experience of the magazine landscape in Malaysia.
In her role as general manager, marketing, she will be responsible for the overall management, strategy and direction of marketing activities for Mongoose, which includes communication of core brand messages, and brand positioning of all Mongoose platforms.